Farm workers are ground zero for the climate crisis, and no one’s talking about it.
This docuseries drops the stats and shows you the real stories: scorching heat, wildfires, brutal conditions. But it’s also about grit, resilience, and the people holding up the system while everyone else looks away.
Results at a Glance:
I produced high-performing multi-platform organic content for the campaign, driving 994,800+ impressions, 44,900+ engagements, 3,400+ link clicks, and an engagement rate of 4.5% within 4 weeks.
I produced high-performing multi-platform organic content for the campaign, driving 994,800+ impressions, 44,900+ engagements, 3,400+ link clicks, and an engagement rate of 4.5% within 4 weeks.
Challenge
Using Design to Help People Take Action
Farm Worker Voices is a five-part video series that asks people to help protect farm workers and the planet. I helped by creating the artwork and posters to promote each episode, to win national protection, and the first step was getting folks to sign a petition.
Solution
Helping the Climate Justice Series Look and Feel United
I led the design work to help the series look memorable and reach more people. I made things like posters, social media images, ads, a website, and even a merch store. All of it was made to get more people to care about the planet and support the farm workers in the series.
Result
Amplifying Farm Worker Voices Through Thoughtful Design
As each episode rolled out, we saw a steady rise in engagement, with viewers increasingly sharing and responding to the campaign across social media. The dedicated microsite and merchandise store drew visitors looking to learn more about the docuseries and show their support for farm workers.
By creating a consistent and thoughtful visual identity, we were able to connect with audiences in a way that felt both personal and impactful. The campaign helped bring meaningful attention to the stories featured in the docuseries and the broader issues farm workers face due to climate change.
My Role
I served as the Digital Media Coordinator for the UFW Foundation from January 2022–Present.
